ABOUT THIS SITE: This is your source for information about the creation of the Cedar Rapids Medical "Self Supporting Municipal Improvement District". It provides property owners within the proposed boundaries, as well as other interested parties, with access to current maps, answers to frequently asked questions, downloadable District Meeting presentations, participant feedback and updates on future events.

Cedar Rapids City Council Votes 6 to 3 For Final Approval of Re-routing of Portions of Second Avenue for Medical Mall

October 26, 2010: Cedar Rapids, IA – The Cedar Rapids City Council approved the third and final reading of the vacation of City-owned right of way at 2nd Ave SE between 10th Street SE and 12th Street SE for the development of the Medical Mall after a brief period of Council discussion. The vote was again 6 affirmative to 3 opposed allong the same lines as the previous three votes. Prior to vote the the council also approved the development agreement with PCI and related partners. Both actions were crucial to the Medical Mall project being developed in the Medical District.

Medical District Steering Team Announces November 3rd Meeting

October 18, 2010: Cedar Rapids, IA –The Property Owners in the proposed district will be recieving an invitation this week to a meeting on November 3rd from 5 PM to 7PM to get further details about forming the proposed district. Look for details in the mail.

Medical District Steering Team Selects Branding Consultant

CEDAR RAPIDS, IA – September 1, 2010 – J.W. Morton and Associates has been selected by the Medical District Steering Team to develop naming, branding, logo and message strategy as well as way-finding and signage applications.  The development of the name and logo is directly linked to the recommendations coming out of the visioning process being done for the District by Sasaki and Associates along with Anderson-Bogert Engineers. It is an integral part of establishing the District’s proposed business and marketing plans that will be presented to District property owners for consideration in the next few months.

J.W. Morton and Associates (jwmorton.com) is a full-service Cedar Rapids advertising agency founded by Jeff Westrom and Dave Morton in 1984. Agency services cover the gamut, from public relations to TV advertising to branding and all points in between. Their roster of clients represents over 30 industries including health and medicine, transportation, senior living, livestock nutrition and banking, to name but a few.

Cedar Rapids City Council Votes 6 to 3 For Re-routing of Portions of Second Avenue for Medical Mall

August 24, 2010: Cedar Rapids, IA – The Cedar Rapids City Council approved the first reading of the vacation of City-owned right of way at 2nd Ave SE between 10th Street SE and 12th Street SE for the development of the Medical Mall after a two and one half hour public meeting. The vote was 6 affirmative to 3 opposed after council members listened to 29 people expressed their opinions both pro and con to the closing of a two block segment of 2nd Ave SE. To learn more...

Cedar Rapids Area Chamber Board of Directors Support Re-routing of Second Avenue for Medical Mall

August 18, 2010: Cedar Rapids, IA – The Cedar Rapids Area Chamber of Commerce submitted letters to the Cedar Rapids Mayor and City Council expressing its support of re-routing Second Avenue in order to create an economically viable and regionally recognized medical district. The enhancement of the medical district aligns with the Chamber's mission to promote economic vitality and quality of life in the region. To learn more...

Economic Impact Analysis for Medical Mall Released

June 28, 2010: The Cedar Rapids Area Chamber of Commerce in conjunction with Priority One is releasing the results of an economic impact study conducted by Iowa State University. The economic impact analysis studied the consolidation of Physicians' Clinic of Iowa (PCI) into one central location. To learn more...

Q: Why do we want the Medical Mall to remain downtown?

A: By adding another anchor medical business such as PCI, the largest physician specialty group in Cedar Rapids in the district, we immediately add another stable business to the Medical District. PCI has more than 250 patients and families seeking their services in one hour. They have more than 350 employees, intend to offer more medical services to expand the medical services in Cedar Rapids and increases the property tax base in Cedar Rapids.

Another goal of the Medical District is to create a medical destination where high quality, low cost health care is delivered. Our desire is to keep this service in one central area. Want to learn more? Click here!

IHI CEO Berwick talks about "The Tragedy of the Commons" facing healthcare.

The collaboration between St. Luke’s Hospital and Mercy Medical Center in Cedar Rapids was recognized at the Institute for Healthcare Improvement's (IHI) 21st annual national forum on quality improvement in Florida on December 9th.

IHI President and CEO Don Berwick cited Cedar Rapids as one of several U.S. cities that have driven down health care costs with a community-centric strategy while remaining competitive in delivering quality outcomes. Only a concerted effort to share resources and coordinate care among communities will lead to more Cedar Rapids stories, Berwick said. However he also pointed out the fragility of collaboration and related the need to further that collaboration to the "tragedy of the commons".

Here's a link to a portion of Dr. Berwick's keynote speech mentioning Cedar Rapids.

Cedar Rapid's Health Care Challenge (11:17 Mins)

Why a medical mall downtown?
By email click here or call (319) 350-5355